Marketing Strategy

Most of my competition has a marketing strategy that looks something like this… put a sign in the yard, hope for the best.

My success stories have come in large part due to better marketing. After all, how can the market determine the value of your property if 50% of the market never knew it was available? You're leaving money on the table with a weak marketing effort.

Here's a quick summary of the techniques I'm currently using. I'm constantly trying new media and changing the approach in an effort to better cover the marketplace.

Marketing Brochures ~ I take pride in making my marketing brochures look better than the competition. They will include color photos of your building, aerial photography, site plans, floor plans and detailed information about the property. They can be mailed, e-mailed or posted electronically online for prospective users and other brokers.

Direct Mail Postcards ~ I'll send full-color postcards directly to the owners or managers of targeted industrial companies, either by industrial park, zip code or SIC code depending on the specialized type of the property. Hundreds of postcards will go out at my cost, and I'll update you on exactly who's inquiring and what they're saying.

Commercial Search Engines ~ Kansas City brokers primarily use two systems to search for property, Costar Property and Xceligent. However, brokers in other parts of the country use three others, LoopNet, CCIMnet and CityFeet. I'll put your building in all five systems to ensure maximum exposure.

Targeted Websites ~ I believe that most companies today begin their facility search on the internet. While most commercial brokers will feature your property on 1-3 websites, I'll use 10 different sites. I'll make sure your building receives 24-hour exposure to a worldwide pool of buyers, tenants, investors and brokers.

Industrial Broker Alerts ~ Every industrial broker in the Kansas City metro area will receive an e-mail from me containing the full marketing package, color photos and pricing information on your building. Additionally, each month an e-mail will be sent to roughly 500 commercial agents and brokers highlighting all the properties I'm marketing.

Trade Publications ~ I maintain subscriptions to all of the major trade publications, including Midwest Real Estate News, the Kansas City Business Journal, Ingram's Magazine and several others. When appropriate, I'll run ads in these publications promoting your property. It's one more way to maximize the market exposure.

Economic Development Agencies ~ I maintain strong relationships with the economic development directors and agencies in all of the major cities and counties around Kansas City, including the KC Area Development Council. I'll personally contact the appropriate agencies to arrange a tour of your building and to discuss potential economic incentives.

I'll also erect a nice color sign in front of your building. Unless you'd rather not have one.